Senior Manager, Demand & Field Marketing

Redmond, WA
Full Time
Marketing
Manager/Supervisor

WHO WE ARE

Seagull Software, LLC, is a global leader in real-time, item-level visibility and label management solutions, dedicated to powering the world’s most complex supply chains with innovative tools for traceability, authentication, and automated inventory management. Our BarTender™️ platform enables businesses across all industries to design, manage, print, and automate the production of labels, barcodes, and RFID tags, ensuring seamless tracking and compliance for over 100 billion unique identifiers each year. Leveraging the Mojix™️ high-security, scalable SaaS traceability platform, Seagull delivers end-to-end intelligence, harmonizing data to drive operational efficiency, enhance customer experiences, and reduce risk. Learn more at www.seagullsoftware.com.

We’re a growing, profitable, mid-size business with a 40-year history of leading in our field.  Headquartered in Redmond, Washington, with offices across the United States, Europe, and Asia, Seagull empowers businesses worldwide to keep their products moving, traceable, and safe.  You’ll work with global, talented, and diverse teams, passionate about what they do and its impact on everyone, everywhere.  Join us and help shape the way the world works.

LOCATION

This position is hybrid at our headquarters in Redmond, Washington. You must be a local candidate.

WHO YOU ARE

You are a results-driven marketing leader with deep expertise in global demand generation, digital marketing, and field marketing execution across multiple regions. You thrive as a player-coach, balancing strategic oversight with hands-on execution. You understand how to build integrated, multi-region campaigns that fuel pipeline, accelerate revenue, and support a global sales and partner ecosystem.

You excel at building and empowering high-performing teams, aligning cross-functional stakeholders, and continually optimizing programs to exceed pipeline and revenue targets. You are energized by leading on a global stage — and building scalable programs that work across cultures, channels, and customer segments.


WHAT YOU WILL DO

You will lead the team responsible for delivering scalable, measurable pipeline impact across North America, EMEA, APAC, and with expansion into additional regions in 2026. You will own the global demand generation strategy, coach regional field/demand managers, and orchestrate end-to-end marketing program execution across digital, events, partners, and product marketing.

Leadership & Strategy

  • Lead and expand a global team of demand generation and field marketing professionals across North America, EMEA, and APAC (with LATAM planned for 2026).
  • Build the global demand generation strategy aligned to sales goals, regional priorities, and company-wide growth objectives.
  • Serve as the connective tissue between regional marketing, product marketing, creative/brand, sales, SDR/BDR, and RevOps.
Global Campaigns & Pipeline Growth
  • Own the planning and execution of integrated marketing programs that drive awareness, engagement, pipeline, and revenue worldwide.
  • Guide regional teams in executing multi-touch marketing initiatives using digital, email, paid media, webinars, industry events, and strategic partnerships.
  • Drive consistency, scalability, and best practices across all regions to create a unified global marketing engine.
Digital Demand, Marketing Ops & Optimization
  • Oversee marketing automation, lead nurturing, and customer journey workflows to continually increase lead quality and conversion.
  • Optimize marketing operations to improve attribution, reporting, data hygiene, segmentation, and funnel performance.
  • Implement A/B and multivariate testing to optimize channel performance and messaging.
Content, Messaging, and Enablement
  • Collaborate with Product Marketing and Content Team to ensure strong, compelling content across all funnel stages — including landing pages, email nurture, webinars, case studies, and thought leadership.
  • Provide sales teams and partners with the right programs, campaigns, and materials to accelerate deals and renewals.
Analytics & Performance Management
  • Set global KPIs and pipeline targets; evaluate performance rigorously and objectively.
  • Provide ongoing insights and recommendations to improve ROI, campaign performance, and regional execution.
  • Build dashboards and reporting frameworks to drive transparency, accountability, and continuous improvement.

WHAT WE REQUIRE
 
  • 7–10+ years of progressive experience in B2B demand generation, field marketing, or digital growth roles, including global team leadership.
  • Proven success building and scaling pipeline-generating programs that support enterprise sales, partner channels, and multi-region go-to-market teams.
  • Strong people-leadership skills with experience managing high-performing distributed teams.
  • Deep expertise across digital marketing channels: email, SEM, paid social, content marketing, webinars, and partner-driven programs.
  • Hands-on experience with CRM (Salesforce), marketing automation (Marketo) and other marketing tools.
  • Strong analytical mindset — fluent in funnel metrics, attribution, optimization, and data-driven decision-making.
  • Exceptional communication skills, including the ability to influence executive stakeholders.
  • SaaS, supply-chain, or channel-driven marketing experience preferred.
  • Ability to thrive in a fast-moving, collaborative, and globally distributed environment.

EDUCATION
 
  • Bachelor’s or Master’s degree in Marketing, Business, or related field — or equivalent professional experience.


COMPENSATION & BENEFITS
 

  • Full-time job with a target starting annual base salary between $140,000 - $150,000 (within the assigned salary band of $120,500 - $170,000) and eligibility for an annual discretionary bonus. The specific starting salary offered to a candidate may be influenced by various factors, including but not limited to the candidate’s relevant experience, education, or location.
  • Excellent medical, dental, and vision plan.
  • 401K with 100% employer matching up to 3.0% with immediate vesting.
  • Accrual of 21 days of PTO (combined vacation and sick days) per year for the first four years of employment, with additional accrual increases for years of service
  • 10 paid company holidays per calendar year
  • Company-paid life insurance, short-term and long-term disability benefits
  • Tuition-reimbursement benefits
  • Free parking (Redmond HQ office)

TERMS OF EMPLOYMENT

Upon hire, you must be able to provide documentation that proves authorization to work in the US without visa sponsorship.

OUR CULTURE

We offer a dynamic, culturally diverse, and fun environment where people with energy, creativity, and passion work together to deliver amazing product experiences for our customers. Join a team where your background is valued and respected, and your unique insights and ideas contribute to building a culture of diversity, equity, and inclusion. 

EQUAL EMPLOYMENT OPPORTUNITY

Seagull Software, LLC, is proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of recruiting and employment.


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